This local Micro-Amusement Park is at the intersection of VR technology and arcade games, but a quick usability test reveals that people run into a basic issue with park navigation.
Identify pain points in the park's current user experience.
▸ What: Can users easily purchase and play a variety of games?
▸ Who: Working professionals aged 25–35 who go out frequently for fun. Users were either new or returning patrons who had already visited the carnival a handful of times.
▸ When: Saturday, 3-6 pm.
▸ Where: Los Angeles Micro-Amusement Park
Users were observed performing the following tasks and then interviewed afterwards:
1. Pay and Play an arcade game
2. Pay and Play a VR game
I gathered user feedback and grouped the issues in four distinct categories. Then I ordered the comments in each category by the level of frequency.
Users didn't immediately know where to start or where to pay for games.
“My first impression is: fun, but confusing.”
Upon entering, half the users wandered to the nearest game before doubling back to the ticket counter. Half the users naturally joined the line standing next to the ticket counter. None of the users realized that they could also pay for game cards at the ticket machines and skip the line.
Users often overlooked attractions that weren't clearly displayed or explained.
“The [Arcade] side seems more crowded and exciting, no one is on the [Midway] side.”